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Using the local environment: trade directories

by Alf Wilkinson

The tiny village of Little Hale today has absolutely no services - well, it has a post box and a telephone box, but no shops, pubs or anything of that kind. Even the school has long been closed and converted into a residential base for Brownies and Girl Guides. Yet these two old photographs show things were very different at one time.

Village shop

This (above) clearly shows a village shop and beyond it, in the distance, the Bowling Green inn.

Nags Head pub

At one time there obviously were both shops and pubs in the village. How can we find out more?

The 1881 census for Little Hale lists a shoemaker, a dressmaker, a grocer and a blacksmith. Interestingly enough, no-one lists 'publican' as their occupation, although it may be that it was a secondary occupation rather than a main job thus not warranting a mention in the census return. Census returns can pose as many questions as they answer!

Kelly's directory 1913
1913


1936

1921

Most places have trade directories throughout the 19th and most of the 20th centuries. Kellys are perhaps the most famous, but there are many more such as Pigot and Mortons.

On the right is an extract from Kelly's Lincolnshire Directory for 1913. (Click on the images for a larger version.) Besides listing a school for 60 pupils, the entries include a shopkeeper, a Post Office, the Bowling Green Public House and a blacksmith and shopkeeper. So there was at least one pub and several shops in 1913.

By 1921 this has become a Post Office, a blacksmith and the Bowling Green Public House.

By 1936 there is a Post Office, (with telephone, notice!) The Stores and the Bowling Green Pub. By using several directories you can thus trace the changing infrastructure of the village over a long period of time and learn a lot about your area in the process.

Another way you might use trade directories is by looking at the adverts. Many contain lots of advertisements for both local and national names. Take this one for instance, from Kelly's 1913 directory, the Boston section (Click on the image for a larger version.).

It is interesting to note that there were still regular, timetabled coastal shipping services right up to the First World War - we tend to think the railways would have replaced such services as this.

Another interesting way to use directories is to look at individuals rather than occupations. It is possible to follow the fortunes of an individual family through several generations, just from the information we have here. And if you add census data - almost always available now from your local library - you have plenty of information. You could even link that with the topic of using your local war memorial.

Weblinks

Some examples of trade directories you can access on the Internet:

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